Design
Create
Serve
Educate
Design
Create
Serve
Educate
Design
Create
Serve
Educate
Design
Create
Serve
Educate
Design
Create
Serve
Educate
Design
Create
Serve
Educate
Design
Create
Serve
Educate
Design
Create
Serve
Educate
Design
Create
Serve
Educate
Design
Create
Serve
Educate
Design
Create
Serve
Educate
Design
Create
Serve
Educate
Explore This Way
COMING SOON
COMING SOON
A Collective of Passion Projects Paving the way to Design, Create, Serve and Educate
The Other WAY
A Collective of
Passion Projects
Paving the way to Design, Create, Serve and Educate
The Other WAY
Our Products
Our Process
Our Process
Our Process
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Everything begins with meaning.
We thaw (or TOW) traditions, languages, and cultural symbols often frozen in time. These roots give our projects depth, whether it’s the origin of a word, a forgotten recipe, a craft or a technique with a lost or forgotten meaning.
Paying respect to authenticity and cultures,
Every project brings together local makers and voices from across the globe, illustrators, designers, chefs or storytellers. Our collaboration ensures that what we create is not only playful. but it pays respect to authenticity and cultures and to those behind them.
Designed to last and Educate
The outcome of our projects is more than just products. We call them gifts, as they carry heritage and stories that educate through play, as well as food experiences that connect people around a table. Each creation is made with transparency, environmental care, and designed to endure.
1
2
3
Everything begins with meaning.
We thaw (or TOW) traditions, languages, and cultural symbols often frozen in time. These roots give our projects depth, whether it’s the origin of a word, a forgotten recipe, a craft or a technique with a lost or forgotten meaning.
Paying respect to authenticity and cultures,
Every project brings together local makers and voices from across the globe, illustrators, designers, chefs or storytellers. Our collaboration ensures that what we create is not only playful. but it pays respect to authenticity and cultures and to those behind them.
Designed to last and Educate
The outcome of our projects is more than just products. We call them gifts, as they carry heritage and stories that educate through play, as well as food experiences that connect people around a table. Each creation is made with transparency, environmental care, and designed to endure.
1
2
3
Everything begins with meaning.
We thaw (or TOW) traditions, languages, and cultural symbols often frozen in time. These roots give our projects depth, whether it’s the origin of a word, a forgotten recipe, a craft or a technique with a lost or forgotten meaning.
Paying respect to authenticity and cultures,
Every project brings together local makers and voices from across the globe, illustrators, designers, chefs or storytellers. Our collaboration ensures that what we create is not only playful. but it pays respect to authenticity and cultures and to those behind them.
Designed to last and Educate
The outcome of our projects is more than just products. We call them gifts, as they carry heritage and stories that educate through play, as well as food experiences that connect people around a table. Each creation is made with transparency, environmental care, and designed to endure.
Too often, Tradition is admired but no longer lived.
We revitalise traditions worth celebrating and turn their stories into books, recipes into gatherings, and symbols into designs suited and alive today. -- THE OTHER WAY--
Play with purpose
At TOW we believe design and culture can be light yet deeply meaningful. Food can teach through play, Gifts can carry both joy and depth, and Stories can educate while bringing people together. Every project we create balances curiosity with clarity, playful on the surface, purposeful at the core. -- THE OTHER WAY--
Local roots, global reach
Every TOW project begins in Basel, anchored in Swiss craft, culture, and storytelling. From this foundation, we reach outward, collaborating with artists, designers, and makers across the world. This balance of local roots and global perspective keeps our work both authentic and expansive.. -- THE OTHER WAY--
Too often, Tradition is admired but no longer lived.
We revitalise traditions worth celebrating and turn their stories into books, recipes into gatherings, and symbols into designs suited and alive today. -- THE OTHER WAY--
Play with purpose
At TOW we believe design and culture can be light yet deeply meaningful. Food can teach through play, Gifts can carry both joy and depth, and Stories can educate while bringing people together. Every project we create balances curiosity with clarity, playful on the surface, purposeful at the core. -- THE OTHER WAY--
Local roots, global reach
Every TOW project begins in Basel, anchored in Swiss craft, culture, and storytelling. From this foundation, we reach outward, collaborating with artists, designers, and makers across the world. This balance of local roots and global perspective keeps our work both authentic and expansive.. -- THE OTHER WAY--
Too often, Tradition is admired but no longer lived.
We revitalise traditions worth celebrating and turn their stories into books, recipes into gatherings, and symbols into designs suited and alive today. -- THE OTHER WAY--
Play with purpose
At TOW we believe design and culture can be light yet deeply meaningful. Food can teach through play, Gifts can carry both joy and depth, and Stories can educate while bringing people together. Every project we create balances curiosity with clarity, playful on the surface, purposeful at the core. -- THE OTHER WAY--
Local roots, global reach
Every TOW project begins in Basel, anchored in Swiss craft, culture, and storytelling. From this foundation, we reach outward, collaborating with artists, designers, and makers across the world. This balance of local roots and global perspective keeps our work both authentic and expansive.. -- THE OTHER WAY--
Too often, Tradition is admired but no longer lived.
We revitalise traditions worth celebrating and turn their stories into books, recipes into gatherings, and symbols into designs suited and alive today. -- THE OTHER WAY--
Play with purpose
At TOW we believe design and culture can be light yet deeply meaningful. Food can teach through play, Gifts can carry both joy and depth, and Stories can educate while bringing people together. Every project we create balances curiosity with clarity, playful on the surface, purposeful at the core. -- THE OTHER WAY--
Local roots, global reach
Every TOW project begins in Basel, anchored in Swiss craft, culture, and storytelling. From this foundation, we reach outward, collaborating with artists, designers, and makers across the world. This balance of local roots and global perspective keeps our work both authentic and expansive.. -- THE OTHER WAY--
Too often, Tradition is admired but no longer lived.
We revitalise traditions worth celebrating and turn their stories into books, recipes into gatherings, and symbols into designs suited and alive today. -- THE OTHER WAY--
Play with purpose
At TOW we believe design and culture can be light yet deeply meaningful. Food can teach through play, Gifts can carry both joy and depth, and Stories can educate while bringing people together. Every project we create balances curiosity with clarity, playful on the surface, purposeful at the core. -- THE OTHER WAY--
Local roots, global reach
Every TOW project begins in Basel, anchored in Swiss craft, culture, and storytelling. From this foundation, we reach outward, collaborating with artists, designers, and makers across the world. This balance of local roots and global perspective keeps our work both authentic and expansive.. -- THE OTHER WAY--
Too often, Tradition is admired but no longer lived.
We revitalise traditions worth celebrating and turn their stories into books, recipes into gatherings, and symbols into designs suited and alive today. -- THE OTHER WAY--
Play with purpose
At TOW we believe design and culture can be light yet deeply meaningful. Food can teach through play, Gifts can carry both joy and depth, and Stories can educate while bringing people together. Every project we create balances curiosity with clarity, playful on the surface, purposeful at the core. -- THE OTHER WAY--
Local roots, global reach
Every TOW project begins in Basel, anchored in Swiss craft, culture, and storytelling. From this foundation, we reach outward, collaborating with artists, designers, and makers across the world. This balance of local roots and global perspective keeps our work both authentic and expansive.. -- THE OTHER WAY--
Too often, Tradition is admired but no longer lived.
We revitalise traditions worth celebrating and turn their stories into books, recipes into gatherings, and symbols into designs suited and alive today. -- THE OTHER WAY--
Play with purpose
At TOW we believe design and culture can be light yet deeply meaningful. Food can teach through play, Gifts can carry both joy and depth, and Stories can educate while bringing people together. Every project we create balances curiosity with clarity, playful on the surface, purposeful at the core. -- THE OTHER WAY--
Local roots, global reach
Every TOW project begins in Basel, anchored in Swiss craft, culture, and storytelling. From this foundation, we reach outward, collaborating with artists, designers, and makers across the world. This balance of local roots and global perspective keeps our work both authentic and expansive.. -- THE OTHER WAY--
Too often, Tradition is admired but no longer lived.
We revitalise traditions worth celebrating and turn their stories into books, recipes into gatherings, and symbols into designs suited and alive today. -- THE OTHER WAY--
Play with purpose
At TOW we believe design and culture can be light yet deeply meaningful. Food can teach through play, Gifts can carry both joy and depth, and Stories can educate while bringing people together. Every project we create balances curiosity with clarity, playful on the surface, purposeful at the core. -- THE OTHER WAY--
Local roots, global reach
Every TOW project begins in Basel, anchored in Swiss craft, culture, and storytelling. From this foundation, we reach outward, collaborating with artists, designers, and makers across the world. This balance of local roots and global perspective keeps our work both authentic and expansive.. -- THE OTHER WAY--